Released on = August 24, 2006, 10:47 am

Press Release Author = Megan Saulsbury/FutureWorks Inc.

Industry = Internet & Online

Press Release Summary = SwapThing and Cerado

Press Release Body = CUPERTINO AND HALF MOON BAY, CALIF. Aug. 24, 2006 - SwapThing,
a fun online community for swapping things, and Cerado, a provider of services that
enable organizations to build closer relationships with their customers, have
aligned to help swappers find other swappers who share common interests through new
SwapCircles. The new SwapCircle service will be available this fall via
SwapThing.com.

Powered by Cerado's HaystackT networking, a SwapCircle is a community of individuals
who identify with a particular activity, locality or other commonality. SwapCircles
provide a new way to swap goods and services amongst trusted swappers with similar
hobbies or interests. SwapCircles are customizable with a group\'s logo and mission,
as well as displaying the items listed by the members under one umbrella, and also
provide a private forum for members to talk, swap, and share ideas and stories.

Christopher Carfi, CEO and Co-Founder of Cerado, Inc. observed, "Swaps are not just
for items, but also for swapping household and business services. Haystack
networking allows SwapCircle members to connect based on affinity, interests,
geography, and similarity. Since every community is unique, this allows community
members to tailor the community to their individual needs."

SwapThing CEO and Founder, Jessica Hardwick offered, "Swapping is inherently a
trust-based activity, and SwapCircles are based on real world and virtual (online)
connections. SwapCircles help increase trust by facilitating swapping within trusted
groups. Cerado's Haystack networking will help manage and maintain those special
connections."

Currently, there are over 50,000 swappers using SwapThing, and over 3,000,000 items
and services listed. There is no additional cost to swappers to create or join
SwapCircles. Over 100 organizations use Haystack networking.

Screenshot available online: http://www.flickr.com/photo_zoom.gne?id

Web Site = http://

Contact Details = Megan Saulsbury
FutureWorks
408-428-0895 Ext. 104
megan@future-works.com